- Choose A Simple Keyword
- Think About Your Offer
- Integrate Your Mobile Marketing Program
- Consistency Is Key
- Keep The Message Simple
- The SRT Principal
- Develop a Relationship With Your Customers
- The Power of Text Message Forwarding
- Create Employee Contests
Since customers have to remember both a short code and a keyword, keep it short and simple to text.
Your customers need a reason to opt-in to a campaign. Make them an offer they can’t refuse.
Promote your mobile campaigns using any of your existing promotional channels such as print advertising, radio & television, website, merchandise material, menus, your shop window, and receipts/invoices. Online social networking sites like Facebook, Twitter, and Myspace are also a good source for integration of your mobile marketing.
Include your keyword and short code in everything that you do. The more you advertise, the more responses you will receive. Try different keywords for different advertising mediums so you know which are most successful.
You have a short amount of time to capture your audience so make sure you keep your message short and to the point. If advertising on radio or television, make sure to repeat the keyword and short code at least five times. In print advertising, make sure that the keyword and short code stand out ie., bigger font and a color that attracts the human eye.
To make sure that your message is effective, it must be Simple, Relevant, and Timely. Make sure that all three factors are included in each message that is sent.
Collect customer names and send out birthday notifications and special announcements. Focus on a long term communication strategy.
Always think about the call to action that involves spreading the message.
Reward your employees based on the amount of opt-in customers they generate in any given time period with bonuses and gift certificates.