Mobile marketing is becoming a dominant force in advertising. It provides a number of elements few other types of advertising can match. Text message marketing allows businesses to reach out directly to customers. SMS marketing provides customers with information of sales, specials and deals much quicker than any other marketing medium. Mobile marketing also creates two way communications between consumers and companies trying to do business with them. Customers not only receive the advertising, they can also provide feedback directly to the companies reaching out to them. This marketing technique also allows customers some measure of control as to the type, frequency and amount of advertisements they receive. It streamlines the marketing process and makes it much more efficient and effective.
Advertising using billboards, hand bills, newspapers, magazines, radio and television is a scattershot approach which has been utilized for many years. These avenues place information about products and services in locations where businesses hope it will be seen by its customer base and people who need the things that are offered. Mobile marketing allows businesses to take a more controlled approach. With mobile marketing advertisements appear directly on the phone, tablets and other popular forms of communication devices used by most people today. This eliminates the guesswork in presenting the product or service information to customers. Businesses know the consumers they are trying to reach have received the sales information because they are delivered directly to their mobile devices.
The speed with which the mobile marketing offers are read by the potential customers make the ads very effective. Most customers read the ads within minutes of them being sent. This allows the customer to quickly become aware of the information and act on it. It also provides a way for businesses to promote same day sales and deals and have customers take advantage of them.
Mobile marketing also allows for two-way communication. Customers can communicate their interest or concerns directly to the business. This enables businesses to address those concerns and clarify any misunderstandings. Customers can also signal the type, amount and frequency of advertisements they wish to receive. They can even opt out and receive no further advertising. This allows businesses to send advertising to customers who are open to doing business with them.
Mobile marketing is the future. It can make marketing more targeted and therefore more efficient. Mobile marketing empowers both customers and businesses and significantly improves marketing effectiveness