Mobile Marketing is the fastest growing advertising technique and can communicate instantly with customers. Businesses may send a text message blast to all customers that have given permission to receive them, offering a keyword or promotional offer. Customers will view the text message seconds after being sent containing a link to the website or simply by reading the message and showing it to the business. Compared to other types of mediums such as TV, print, and radio, mobile marketing is less expensive, personable, and instant.
It has become effective due to the technological cellphone age that has created an instant gratification public. Text messages are more likely to be opened and responded to than emails or direct mail, primarily because customers must opt-in for the mobile promotions. These customers want to be advertised to and are more likely to use the coupon promotion bringing customers to the business more effectively. With customers providing permission to contact them, they are trusting businesses leading to brand loyalty. Cell phones are a very personable item that people continuously use 24/7, allowing advertising to reach consumers at a high rate.
The reach of mobile marketing not only advertises to smart phone users but to traditional cell phone users also. Mobile traditionalists comprise 60% of mobile users that website advertising cannot reach. Text messages can reach an audience of 100.7 million compared to the web at 34.1 million. People have their devoted attention to their cell phones and interact with them uninterruptedly. With web and TV, the audience is most likely distracted by numerous attempts to gain attention. Mobile marketing breaks through the clutter and advertises to customers as an individual.
The use of an effective mobile marketing campaign has the chance to double a business’ revenue and increase productivity tenfold. Contact us today to find out how we can help you and your business!